Technogym is one of the worldwide leading figures in spreading the idea of wellness as a lifestyle. Throughout a dedicated online magazine named Newsroom, Technogym wants to start conveying their message with new approaches.

C41 designed three different content categories. “An extraordinary day with Mikkel Karstad” belongs to the series “The ordinary life of an extraordinary man”. C41 looks for characters whose lives are both extraordinary and match the key concept behind Technogym: achieving personal wellness throughout a healthy lifestyle. Mikkel Karstad is a chef and writer living in Copenaghen, whose story is told as if it was a fairy tale, with high-end cinematographic crafting.